UTI Display Ad Banners

As Universal Technical Institutes, Interactive Agency of Record, LACED Interactive designed & developed numerous brand consistent IAB Ad Unit display banners. The main objective for UTI's display banners was geared towards direct response; getting people to click on the banner, go to the uti.edu web site, and fill out the lead form. The creative was designed for each of UTI's specific segments; Automotive, Motorcycle, Marine, NASCAR, CRRT (Collision Repair & Refinish Technology), and Diesel.

LACED collaborated with UTI, and halogen response media: A Starcom MediaVest Company, in determining which of the banners were the most successful. The success was determined through A&B Testing of different call to actions, and daily/weekly monitoring of CPL's (cost per lead). Creative and call to actions were optimized based on the analysis of the data to further improve the overall success of the banner campaign.

RESULTS (ROI):
For the date range of January 1, 2006 to October 1, 2009 LACED’s work yielded:
• More than 29,000 gross leads as reported that directly related to LACED’s work for banner ads.
• Doubled leads in 2009 and Q1-2010 (Oct., Nov., Dec.) and decreased CPM rates by over 50% on all creative display ad banners.