Senn Delaney

Senn Delaney wanted a new look and feel for their website that would accurately depict their culture-shaping firm and the principles they practice daily. They turned to LACED to rebrand, redesign and develop their site. In addition, Senn Delaney wanted the freedom of a Content Management System to edit or update the site internally.

The main objectives for the site were to convey an updated look and feel while still appealing to the C-Level target audience. The site offers companies a breath of fresh air in the design as well as the services offered through Senn Delaney without breaking the client’s budget.

 
After testing multiple options for a Content Management System, Senn Delaney chose WEAVE(cms); LACED’s own, proprietary CMS tool. With WEAVE(cms), Senn Delaney had the ability to update content immediately and eliminate the natural delay of posting new and relevant copy.
 
With WEAVE(cms), Senn Delaney was also able to gather contacts and data for newsletters and other data-tracking marketing objectives.

RESULTS(ROI)
• 600 eNewsletter sign-ups within first 30days
• Contact Us submissons: 100+ within first 90 days
• 1000+ Thought Paper Downloads within first 60 days