NAVMAN Wireless Qtanium

Redondo Beach, CA, November 15, 2010 — LACED Interactive | A Strategic Digital Agency, has completed and successfully deployed the digital video for the product launch of NAVMAN Wireless’s newsest product, Qtanium 300, in collaboration with their Marketing team.

NAVMAN Wireless has long been a world leader in GPS-Based Technology and Information for vehicle tracking. Their fleet tracking solutions help these customers derive significant cost savings from reduced fuel usage, less vehicle wear and tear and lower maintenance costs. In addition, Navman Wireless systems provide significant dispatch and operating efficiencies, better communications with every vehicle in the fleet and improved compliance with government regulations.

NAVMAN’s newest product, Qtanium 300 – an IP-67 rated, heavy duty tracking device developed for superior performance in demanding conditions – is taking center stage in a digital campaign roll-out this 2010 fall season. One of the key creative components of this campaign is a 7minute web infomercial or a webfomercial (as we call it in digital marketing).

“LACED not only delivered an online webfomercial that clearly educates Navman’s target audience on the benefits of the Qtainium 300, but they also found a way to hold the attention of potential Navman buyers and audiences in an entertaining way. No simple feat to accomplish with online video. Both Navman and the Group365 team couldn’t be happier with the final product. LACED Interactive did a fantastic job!”.

Using 3-D type fonts, overlays, smart soundmix design, and sophisticated shooting angles – the NAVMAN Qtanium 300 video tells exactly what the product is, what it does, and how it benefits contractors as well as all professionals in construction around the world – online and accessible from any digital device worldwide. See the final video live here: http://www.navmanwireless.com/products/how-qtanium-works.

NAVMAN Wireless hired LACED Interactive to handle the creative storyboarding, assist with script development, video shoot, sound mixing, video editing - as well as be a key partner in the overall digital marketing rollout, traffic generation, and analytics for the overall campaign.

About Navman Wireless
NAVMAN Wireless Holdings is a leading global provider of real-time fleet tracking solutions as well as GPS-based tracking solutions for the OEM market.

Founded in New Zealand in 1988, Navman Wireless introduced its first fleet-tracking products in 2001 and was acquired by Brunswick Corporation in 2003. Brunswick sold the company in 2007 to an investment group that has built the independent company into a market leader in both the fleet tracking and OEM segments.

Navman Wireless fleet tracking customers include trucking and delivery companies, limousine services, building contractors and other service providers.

For more information on Navman Wireless, visit their website at http://www.navmanwireless.com

About LACED Interactive Agency
LACED Interactive | A Strategic Digital Agency, building brands in the digital space.
We Connect Consumers To You — Digitally.

Delivering a range of holistic service offerings that include strategy, brand development, engagement, mobile, social media, direct response, and lead generation– LACED’s agency model is built to meet the needs of today’s evolving consumers.

Services specialize in adaptive marketing; utilizing great ideas, creative interaction, and intelligence. LACED is committed to helping clients build great brands with loyal enthusiast followings. The Agency creates and deploys interactive solutions; carefully crafted to reach, engage, and influence audiences to interact with their clients’ brands, products, and services in ways that resonate. Areas of agency services include digital advertising, mobile, video, retail, out-of-home experiences, social media platforms, and complex technology development and solutions.

Founded in 2002, LACED Interactive is privately held –with offices located in Redondo Beach, CA and a satellite office in Chicago, IL. For more information on LACED Interactive, visit their website at http://www.lacedinteractive.com.

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Contact:
Natalie V. Cupps
VP, Digital Marketing & Sales
310.316.1962
natalie@lacedinteractive.com

Facebook:            http://www.facebook.com/lacedinteractive
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