Robert Bosch Tool North America

As part of the "Web 2.0" video movement, Bosch Power Tools wanted to update their web site with a custom video/media channel that had a more sophisticated player. Not only was the custom player a requirement, but Bosch internal marketing wanted the ability to be able to update and track/measure the most watched video content. LACED Interactive designed, and developed this Dynamic Flash Media Player for the BOSCH Tools North America home page. The BMP Bosch Media Player incorporated the ability for each and every video to be tracked, and measured via Google Analytics event tracking labels, which allows them to optimize their on-line videos.

Technologies
• XHTML/CSS
• Flash 10