LACED Interactive lands new client with California Home Fitness

Redondo Beach, CA, June, 4, 2010 — LACED Interactive, a full service interactive advertising agency, is thrilled to announce that California Home Fitness will be joining their client roster.

California Home Fitness has selected LACED Interactive as the creative lead for their digital marketing and advertising needs. LACED will be responsible for digital brand strategy and development, as well as social media components and website design and development.

"Right now, our momentum and projected growth demand a more powerful and integrated media and creative strategy," Ray Chodorowski, President of California Home Fitness said. He continued, "Our consumers have evolved so much over the past few years with all the new technology out there. They are more informed and involved in their fitness and health decisions than ever before and, as a result, we understand that media consumption has changed. We needed an adaptable and tenured interactive agency like LACED to position us for success within the digital space."

California Home Fitness is looking at late summer launch for creative and marketing duties assigned to LACED Interactive. Agency work has already begun for the LACED Interactive team.

“California Home Fitness exemplifies the commitment to great customer service and quality product offerings that we at LACED are accustomed to providing our own clients,” says Founder and Executive Creative Director, Mike Walsh. He continues, “We are looking forward to building the California Home Fitness brand as the leader in the home fitness market.”

About California Home Fitness

California Home Fitness specializes in premium fitness equipment for the home as well as various commercial locations. CA Home Fitness brings more than 25 years industry experience and knowledge to assist you in finding the equipment to satisfy your fitness needs. Their product line consists of the strongest brand names in the industry such as Precor, True, Cybex, LifeCore, Spirit, Inspire, Tuff Stuff, Spri, and Powerplate.

California Home Fitness builds strong relationships and demonstrates a withstanding commitment to clientele; from the initial contact, through the purchase and install, and continuing service thereafter – ensuring their needs are being met long after the install.

For more information on California Home Fitness, visit their website at http://www.cahomefitness.com/. 

About LACED Interactive Agency

LACED Interactive is a full service interactive advertising agency, building brands in the digital space. Delivering a range of holistic service offerings that include strategy, brand development, engagement, mobile, social media, direct response, and lead generation– LACED’s agency model is built to meet the needs of today’s evolving consumers.

Specializing in adaptive marketing that utilizes great ideas, creative interaction, and intelligence – LACED is committed to helping clients build great brands with loyal enthusiast followings. The Agency creates and deploys interactive solutions; carefully crafted to reach, engage, and influence audiences to interact with their clients’ brands, products, and services in ways that resonate. Areas of agency services include digital advertising, mobile, video, retail, out-of-home experiences, social media platforms, and complex technology development and solutions.

Founded in 2002, LACED Interactive is privately held –with offices located in Redondo Beach, CA and a satellite office in Chicago, IL. For more information on LACED Interactive, visit their website at http://www.lacedinteractive.com.

For more information on LACED Interactive, please visit us on Facebook and Twitter.

Contact:
Natalie V. Cupps
VP, Digital Marketing & Sales
310.316.1962
natalie@lacedinteractive.com

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