Laced Blog: Iphone OS 4.0

Apples iAd Mobile Advertising Network: What it means for developers, users and advertisers.

Cupertino, CA.

Yesterday, Steve Jobs announced the iPhone 4.0 Operating System. Amidst the promises of application multi-tasking and folder integration, Jobs also announced the launch of Apple’s new mobile advertising platform; iAd.

In an expected jab at the flash-based Google AdMob mobile advertising platform, Jobs announced that the advertising would be HTML-5 equipped, fully interactive, and light weight enough to continue streaming the site or application that the ad unit runs on.